"Entrepreneurship is the last refuge of the trouble making individual." -- Natalie Clifford Barney



We are Shades of Chrome


Shades of Chrome controls websites, news sites, internet stations and social media accounts that have well over 1,000,000 (one million) likes, followers and readers all over the world. Flying under the radar for many years, they acquired grandfathered domains, failing and forgotten sites and other prized internet belongings for it's extensive portfolio.

Their niche market is based around the Motorcycle, Music and Kustom Kulture, but have generously assisted many small startups with launching social media platforms. All generated profits are donated to various local non for profit organizations, they keep nothing for themselves. You can learn more about what they do and how they operate in the About section.

Facebook launches its next battlefield

Badlands of Indiana (January 21, 2019) — Facebook is launching a News Feed petition feature called Community Actions, which will basically let users request local authorities, national officials, government agencies to take action on requests from their local community provided there is enough traction or support for these demands.

 According to a report by TechCrunch, the feature will initially be rolling out only to the US users. However, considering the feature was tested in a couple of markets, it is expected to also launch in other countries soon. With this feature, per the report, users will be able to add a title, description and image to their Community Action, and tag relevant government agencies and officials to whom it concerns.


The idea behind the feature naturally is to allow people to register demands on the platform, which other people can see, share and "Support" (which will apparently be a dedicated button). If it sounds a lot like Change.org, then yes that definitely seems to be an inspiration.

Additionally, the Community Actions will reportedly have its own discussion feed where users will be able to leave comments, create fundraisers and organise Facebook Events.

Against the Community Actions, users will also be able to see how many people are supporting the petition, however, the only names that will be visible to you are of those people who you are friends with and public figures. While the feature seems rooted from a noble intention, can you see how easily this feature can be subverted for polarisation and misinformation?

For instance, just to cause mischief someone can create a ridiculous community action request and knowing how Facebook has been used by miscreants in the past, it may just garner enough support to come to the notice of the community influencers.

 The feature is not rolling out any time soon in India. But, we have reached out to Facebook to understand how it intends to safeguard the tool against misuse. We have also asked if and when this feature will make it to India. We will update this space as soon as we hear from them.

SOURCE: TechCrunch

Google’s plan to control computers with gestures

Badlands of Indiana (January 2, 2019) — The Advanced Technology and Projects (ATAP) group is responsible for experimental initiatives inside Google. With Project Soli, the company set out to create a radar-based input method that provides the tactile feedback of interacting with your fingers. The FCC on Monday approved a waiver, thus allowing Google to continue Soli as intended.


Project Soli was announced at Google I/O 2015 along a slew of other ATAP projects, like Jacquard. This new interaction method does not require a touchscreen — or fabric — and works in virtual space thanks to radar sensing the motion of your fingers. A radar beam is emitted from a chip-sized object with Soli capable of capturing and processing that fine movement as an input method.


For example, users can bring together their thumb and forefinger finger to tap a button or replicate the gesture of turning a knob. Other possible actions include sliding your thumb along an extended forefinger as if where a volume slider, or curling that finger so it becomes a somewhat flat surface for your thumb to pan around.


Back in March, Google filed a waiver asking the FCC to allow Soli to operate at a higher frequency band than permitted by the U.S. regulatory agency. ATAP cited how the requested power levels were in line with standards from the European Telecommunications Standards Institute.

The FCC’s restricted guidelines might have contributed to the long delay behind this ATAP project. At these limited power levels, Soli is not as accurate and “missed motions,” resulting in a bad user experience.

Google argued that the power levels in existing Commission’s rules are too restrictive to adequately enable Soli’s intended functions – resulting in user dissatisfaction due to missed motions and fewer effective interactions.

Facebook and others raised concerns with the FCC that the higher power levels might interfere with existing technologies. However, the two companies came to an agreement in September. Google toned down its power request to the U.S. regulatory agency, while Facebook agreed that operation at higher levels would not cause interference.

The FCC granted Google’s waiver “to operate at higher power levels than currently allowed” on December 31st (via Reuters), noting that Soli poses “minimal potential of causing harmful interference” and how it is in the “public interest.”

We further find that grant of the waiver will serve the public interest by providing for innovative device control features using touchless hand gesture technology.

Scene from the 2002 film called Minority Report

 This FCC order permits the “certification and marketing” of Project Soli by Google, with usage on aircraft also allowed. It’s not yet clear how this translates to a commercial product, with ATAP in 2015 stating how it’s interested in releasing kits to the developer community.

Soli could particularly benefit smartwatches, by allowing for greater interaction on devices that historically have a very small input surface. Meanwhile, on the accessibility front, Google touts how Soli can “benefit users with mobility, speech and tactile impairments.”

SOURCE: 9to5Google

Creating Facebook business pages

Badlands of Indiana (December 11, 2018) — Today we can see a huge trend of growing up a business in the social media. In our case, it`s Facebook and today we have more than 50 million of business accounts there. People advertise their services, sell goods, create personal blogs and advertise other products.

However, if you have a business and want to advertise it through Facebook, you must create your own Facebook business page. Sometimes people don`t understand why they need it and what advantages they can get from it. In this article, we will tell you about basic steps in creating your personal business page.



Why we need Facebook business page?
Many developers who have just started their Facebook activity don`t care about business profiles, so they advertise their products through the personal accounts. It`s not very good because you need to create posts about your business and posts about your everyday life (where you were on the last weekend, what are you thinking about right now etc.). It`s hard to mix such things in one account, so it will be easier for you to have an extra profile dedicated to your business.

So, now let`s go through all important points of creating a Facebook business page.

Select your business category
There are six main business categories that could be chosen for your business profile:

1. Local business or place
2. Company, organization or institution
3. Brand or product
4. Artist, brand or public figure (if you are a blogger, you should choose this category).
5. Entertainment
6. Cause or community

It`s important to choose the right category for your business, because each of them has a list of specific features, which may help you during your work.

For example, if you choose “Local business or place”, you will be able to collect Facebook reviews from customers. At this time, if your priority is to get check-ins, it`s better to choose “Company, Institution or Organization”.

Fill in all information about your business
Here we must give our customers detailed information about things that they could get from us. 

We should add some facts about the business (it is stabilized, successful and have already reached some core milestones). 

You should also have your own customized URL. With it, user don`t have problems with finding and entering your account. 

There also should be a link to your business page (website or blog). Don`t forget about your location. With this information, customers will know that your business is not fake.


Select the right images
In the next step our task is to decorate our business page. When people open the profile, the first thing they see is a company`s logo. Of course, it should have a perfect look, so your task is to optimize image to normal size and get good background photo. If you can do a photo on your own, it`s much better than searching for an optimal image in the Internet.

Choose right call-to-action
This point depends on your business targets and objectives, so you can choose the most optimal variant. There are main call-to-action examples:

1. Book now
2. Call now
3. Contact us
4. Send message
5. Download an app
6. Sign up
7. Send an email

Choose your target audience
You should know who you will be working with, so you should control your audience. With the help of Facebook analysis, you will be able to check you overall profile activity (number of likes, shares and comments that people made. Then look through all page visitors and choose the most active of them. This is your target audience, and starting from this moment you should orientate on them.

Conclusion
So, there you go. These are some basic tips for creating a workable Facebook business page. We hope you enjoyed the information. 

eCommerce: Amazon Storefronts

Indianapolis, IN (October, 2018) -- Amazon recently launched a new section of its site called Amazon Storefronts, a space that looks almost identical to the handmade e-commerce giant Etsy and offers customers access to “over 1 million products” from 20,000 “small and medium-sized” US businesses.

Amazon Storefront Logo

Storefronts features “Curated Collections” including seasonal-themed sections like back-to-school and Halloween and very generic sections like home, kitchen, jewelry, pet supplies, and electronics. There’s also a “Meet the Business Owners” section which features shops owned by “artisans,” families, women, and “innovator makers.” It’s a move to position Amazon as a friendly corporate giant, one which encourages entrepreneurship and the revitalization of small businesses.

How Amazon defines a small business

Earlier this year, the company published a Small Business Impact Report, which is three slides long and says that “small and medium-sized businesses selling on Amazon have created more than 900,000 jobs.” The Storefront homepage banners says “small and medium-sized” businesses make half of all of the products sold on Amazon.

A representative from Amazon says that “small” and “medium” businesses are defined by the number of employees a business has and the amount of revenue it brings in: small businesses have fewer than 100 employees and less than $50 million in yearly revenue, medium-sized businesses have fewer than 1,000 employees and less than $1 billion in yearly revenue.

Storefronts will be marketed with a colloquial understanding of what a small business is, but function using a definition that includes basically anything less than a publicly-traded global brand.

Happy Family

A joyous young gentleman on a decked out Harley-Davidson motorcycle

Engagement Bait: Don't use these 5 types

Okay, what the heck is Engagement Bait? In simple terms, engagement bait is “A tactic to create Facebook posts that provokes people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed.” They are “fluff” posts that don’t provide any value to you, your business, or the Facebook community.


Facebook discovered that those types of posts are continuously being marked as spam and people no longer care for engagement bait posts. The Facebook community has seen this type of content a zillion times and are now basically bored and simply annoyed with it and Facebook has decided to share this information with you so that you can change your ways and post better quality content.

In order to stay visible and to give your audience what they want, you should stop posting the following five types of engagement bait posts on Facebook:

1. Comment Baiting: Facebook says, “Asking people to comment with specific answers (words, numbers, phrases, or emojis)” is engagement bait because it is spam in nature. People often feel that you are only asking them to comment so that you can increase your visibility on Facebook without providing any value in return and the Facebook community does not care to be used simply for your business’ gain.

2. Tag Baiting: Tagging is a Facebook feature that is meant to tag a person who is actually physically in the image or photo you are posting. It is not meant for tagging 50 of your friends on a post so that they can see it and comment. Asking people to tag their friends in the post message or in the comments is a huge No-No. Facebook is including these types of posts as engagement bait because of the negative feedback collected from users that were tagged and in no way connected to the content of the post.

3. React Baiting: The enhanced Facebook Reactions features were created for us as a way to portray how a post makes us feel but Facebook doesn’t want you to force people to comment with a specific reaction on a post. Keep the reactions out of your posts as Facebook wants people to use them as they were intended. 

4. Vote Baiting: Having people vote using reactions, or by commenting or sharing will also be considered engagement bait posts. Facebook does not want you to bait people into voting using their reactions when the reaction doesn’t align with the voting subject so don’t use them in your images.

5. Share Baiting: Asking your friends and followers to share a post so they can win a contest or receive some type of reward is also considered engagement baiting. It’s perfectly fine to ask your audience to share content that is related to your business and provides value to further educate others but do not include any sort of giveaway in your Call to Action button.

In short, if you are using Facebook in an inauthentic way, such as encouraging followers to react, share, or comment simply to gain more exposure in the News Feed, your content will be seen less and less.

Business pages that repeatedly use this tactic will be demoted even more. If you ask a question that you don’t really care to know the answer to, and you’re just posting to get lots of quick comments to try and cheat the algorithm, do not post it. Facebook wants to build a better News Feed for everyone and their algorithm is now smart enough to spot those pointless posts a mile away.

Old School Motorcycle Rally

A couple riding a Harley-Davidson and having fun while at a Motorcycle Rally somewhere in the Midwest. 
Photo courtesy of Midwest Biker Events 

Biker Switchboard: Full Length Biker Movies

The social media site Biker Switchboard have added full length biker movies in their data base. With classic titles like Hells Belles-1969, Born Losers-1967, and Angel Unchained-1970. These movies are 100% free to watch for the general public.

Biker Movies and More from Biker Switchboard

One of the classics that has a cult following is C.C. & Company starring Will Smith, Ann Margret and Football Star Joe Namath. You can these movies at BikerSwitchboard.com and more.

Growing your business using Social Media

Indianapolis, IN (2018) — Social media for business is a very powerful strategy to generate new business, showcase your brand and can even drive traffic to your website. Many people view social media as just a channel to connect with friends or family but social media can significantly benefit business to business (B@B) when used properly.

In today's world, a solid social media presence is necessary

In fact, social media produced almost double the marketing leads of  our customers motorcycle shows and their music events, and pay-per-click campaigns. Social media lead conversion rates are also 13 percent higher than the average lead conversion rate. This goes to show that social media is a very important channel for B2B and technology brands.

Case Study: Wild Hog Radio
It may be difficult for some people to believe our social media tactics can drive real business results but we’ve helped several companies experience the power of social media first hand. For example, we implemented a carefully designed set of social media tactics for our client Wild Hog Radio, a leading internet radio station.

Wild Hog Radio exploded in listeners and social media due to our media marketing strategies   

We scoured the interwebs for like minded stations, studied market share of the target base, suggested color schemes and set up their social media accounts. Just two years into using us as their social media marketer, the radio station has already experienced a significant increase in website traffic from our social media strategies—up 200 percent since the they launched in late 2014.

How to Use Social Media for Business Growth:
Shades of Chrome helps small to medium enterprises and growth-stage businesses integrate social media into PR and marketing programs to build awareness and increase leads. An effective social media for business growth strategy requires a strategic approach.

Here are a few tips for businesses getting started with social media:

Choose Shades of Chrome: 
If you are like most people, when you first launch your social media program, it’s natural to want to dive in and build a presence on every single channel. However, it’s best to start out with just a few channels and master them first to avoid becoming overwhelmed and stretching your resources too thin. When choosing your channels, it’s important to understand the differences between each social media source and keep your audience in mind. This will generate the most meaningful results and ROI for social media.

Integrate Social Media into PR and Marketing Programs:
Social media plays an important role in a multi-channel approach. Social media can amplify the success of content marketing and PR initiatives by exposing your content and placements to a broad audience. For example, you can share your recent New York Times placement with your social media followers to increase your credibility and establish your company as a thought leader through third-party validation. In many ways, the key to success in social media is integration with other marketing channels and initiatives.

Maintain a Consistent Brand Voice:
It’s critical to establish a brand persona that will serve as the foundation for social media conversions across channels. When developing your brand voice, be sure to tailor it to your key audiences and their interests. With a solid brand voice, you can ensure that content across social media channels is consistent and compelling.

By following these tips, you can leverage social media for business growth and maximize your impact. It’s important to track and measure the results of your social media initiatives to make improvements down the road. By monitoring website traffic from social media channels and engagement levels on each post, you can adjust your social media strategy to further improve ROI.