"Entrepreneurship is the last refuge of the trouble making individual." -- Natalie Clifford Barney



Friday, September 23, 2016

How to Hire a Social Media Specialist

The importance of Social Media

As more businesses continue to increase their presence on Facebook, LinkedIn, Twitter and other social networks, social media jobs, too, are predicted to rise.
"Anyone can build a Facebook page, but it doesn't mean it's successful. 

These people go deeper and rely on analytics to run good campaigns, tying it all back to ROI.



Here's a look at what social media specialists do, including the skills they bring to the table, their responsibilities, typical salaries and more.

Social Media Specialist: Responsibilities

Social media specialists are responsible for generating and maintaining a presence on social media sites, such as Facebook or Twitter, as well building an audience through campaigns, ads and updates.
Just as important as the campaigns they run are the data points they derive. Social media specialists are often tasked with making the connection between statistics and how they translate to a campaign's success, branding and, of course, money.
Social media specialists likely reside within the marketing department, but usually work with a number of the business units. Job candidates often come from a junior or entry-level marketing or advertising position.

Social Media Specialist: Skills

Social media specialists should have a deep and personal familiarity with the two big social networks: Facebook and Twitter. But beyond that, they should have knowledge of other social networking platforms, such as Foursquare, Digg and Stumbleupon.
It's also important that candidates understand the business's audience—such as its demographics and interests, in order to target posts appropriately. Strong writing and presentation skills are also key as social media communications are customer-facing whether the specialist manages external or internal networks.
Lastly, data analytics skills are becoming more necessary. "[Social media specialists] need to know not only how to run campaigns and ads, they need to know how it all ties back to ROI and how the business can generate revenue from it,". "You need to be a number-cruncher at some level—put on headphones and look at the data, then come back with intelligent insight so the business knows what to do next."

Social Media Specialist: Salary

Like most careers, salaries for social media professionals will range widely based on a number of factors, including the size of the company, location, experience level required and more. Generally, social media specialists should expect to be paid around $55,000 for an entry-level position all the way up to low six-figures for a more experienced managerial position at a large company.

Bikersinc

Based in Indianapolis, Bikersinc Incorporated is Indiana's largest non political, non-profit of its kind. The ground work was laid by the owner of this company in 2010 as a way of giving back to the motorcycle community that he loved.
Funded solely by a few private donations, they became a  federally recognized and registered 501(c)3 Non-Profit in the Summer of 2013 and has been growing ever since.
In addition to its many great programs dealing with Bikers, Veterans and Youth, it is also very active in the community. Though geared more to the biker community they have some outstanding programs that fill the gaps that some other non-profits fail to address or don't fully understand how to implement in their program structure. 
The Bikers Helping Veterans program has morphed into a club atmosphere as Veterans reminisce and non Veterans make new friends and working partnerships. This is by far their most active program to date.
The blessing of the bikes every Spring is one way to reach the religious bikers through its Bikers Outreach with the many runs and assistance that they provide. Their cool Future Bike Riders program is aimed toward motorcycle and bicycle safety while Indiana Youth Works is an applied skills program.
In 2015, the Biker Girls Club was moved under their umbrella and continues to grow and is just for the female members but with a global outreach.