However, if you have a business and want to advertise it
through Facebook, you must create your own Facebook business page. Sometimes
people don`t understand why they need it and what advantages they can get from
it. In this article, we will tell you about basic steps in creating your
personal business page.
Why we need Facebook business page?
Many developers who have just started their Facebook
activity don`t care about business profiles, so they advertise their products
through the personal accounts. It`s not very good because you need to create
posts about your business and posts about your everyday life (where you were on
the last weekend, what are you thinking about right now etc.). It`s hard to mix
such things in one account, so it will be easier for you to have an extra
profile dedicated to your business.
So, now let`s go through all important points of creating a
Facebook business page.
Select your business category
There are six main business categories that could be chosen
for your business profile:
1. Local business or place
2. Company, organization or institution
3. Brand or product
4. Artist, brand or public figure (if you are a blogger, you
should choose this category).
5. Entertainment
6. Cause or community
It`s important to choose the right category for your
business, because each of them has a list of specific features, which may help
you during your work.
For example, if you choose “Local business or place”, you
will be able to collect Facebook reviews from customers. At this time, if your
priority is to get check-ins, it`s better to choose “Company, Institution or
Organization”.
Fill in all information about your business
Here we must give our customers detailed information about
things that they could get from us.
We should add some facts about the business
(it is stabilized, successful and have already reached some core milestones).
You should also have your own customized URL. With it, user don`t have problems
with finding and entering your account.
There also should be a link to your
business page (website or blog). Don`t forget about your location. With this
information, customers will know that your business is not fake.
Select the right images
In the next step our task is to decorate our business page. When
people open the profile, the first thing they see is a company`s logo. Of
course, it should have a perfect look, so your task is to optimize image to
normal size and get good background photo. If you can do a photo on your own,
it`s much better than searching for an optimal image in the Internet.
Choose right call-to-action
This point depends on your business targets and objectives,
so you can choose the most optimal variant. There are main call-to-action
examples:
1. Book now
2. Call now
3. Contact us
4. Send message
5. Download an app
6. Sign up
7. Send an email
Choose your target audience
You should know who you will be working with, so you should
control your audience. With the help of Facebook analysis, you will be able to
check you overall profile activity (number of likes, shares and comments that
people made. Then look through all page visitors and choose the most active of
them. This is your target audience, and starting from this moment you should
orientate on them.
Conclusion
So, there you go. These are some basic tips for creating a workable
Facebook business page. We hope you enjoyed the information.
